Now all professionals can have access to the perceptual HVC color space for color selection. With HVC, navigating through colors and making the right choices in the right context is a breeze. Also, for the first time, contrast between any colors can be quantified precisely, a huge benefit to the creative selection process. Gain power and understanding of color relationships, and generate thousands of dynamic color palettes, engineered for your unique needs. All Master Colors Products are available as free demo downloads, set to expire after limited use. At any time, you may purchase an activation code to activate the software.